In the future, without the occurrence of a global catastrophe, density will plague all mankind. Design needs to embrace minimalism and simplicity to counteract super-abundance. All true things come from a single source
Number 5#Can be found Here. Although by itself may not mean much by itself, in conjunction with it's explanation means a whole lot more. The deliberate display of minimalistic views and the upside down "Trust" reflect society, in which trust is the very centre of. It is very simplistic but at the same time provide the depth of true art using it as a purely visual image. When the text is incorporated it utilises both mediums to portray a vision of "Less is more" which in the end, is the very purpose of the artwork.
Number 4#
Tame the Beast is an advertisement for "Flame TV", as a video advertisement it's purpose is to generate interest, this is done easily by it's use of the contrasting silence to loud rock music as the surfer mounts his board and proceeds to kill things, which for lack of a better word, is badarse. In terms of style it is very modern but nods to the original "Cardboard cutout" animation style of early south park and alike.
Number 3#
Hank the Singing Bottle
Another video/audio advertisement, and it's hilarious. Good sense of humor and even though it's trying to get people to recycle there is no preaching or guilt trips laid out, just good humor and greatly but not overly complicated animation. The message is clear, and it's use of innocent childlike looking characters adds another connection to the audience.
Number 2#
Can be found here
The photograph above above has a very cold and industrial feel, but the people visible on the shoreline (possibly a family) juxtaposes the initial feel of the photograph. The natural and the unnatural. The artwork is one of many used in a gallery exhibition to show the damage inflicted on the environment by our lifestyle, and i believe this image sums up that feeling perfectly. The photograph asks the question of what life was there before industry took over and choked the water with fog and steel.
Number 1#
Suspicious Cargo
A brilliantly done short video, relying on motion comic animation and a black and white style to capture the mood. Although there is sound, it is purely there for mood and there are no voices to accompany the speech bubbles that pop up, adding more to the comic style of animation. The purpose is simple, to inform people of not only the dangers but also the consequences of pirated software (Pirating in general, really). The bad joke ending can be forgiven for the animation alone, almost any story in this style is made more interesting.
Result;
Toadie Approves.
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